Why Your Agency Should Be Using a Hashtag - Lane & Associates
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Why Your Agency Should Be Using a Hashtag

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Why Your Agency Should Be Using a Hashtag

Whether you’re trying to inform potential clients of the services you offer or share informational content to your audience, the use of a hashtag is a great way to connect information you want to share to a searchable link, engage with other people on the internet and enhance your agency’s brand by giving the information you’re sharing a theme.

Back to the Beginning

The hashtag began on Twitter in 2007 as a way to group posts together when using the same hashtag. This opened a new and exciting way for people across the internet to add information and converse on a certain topic or theme. Fast forward to present day, and hashtags can be seen all over the internet. Social platforms like Facebook, Instagram, Pinterest and even GooglePlus have incorporated the use of hashtags. Whether your agency’s tech-savvy or not, you’ve probably had a hard time scouring the internet without seeing a pound sign (#).

Taking Your Brand Digital

If you’re not already utilizing a hashtag for your brand, it’s time for you to start. Be sure your hashtag relates to your company by incorporating your business name or an identifiable tagline. Take our hashtag for example — #gotolane. When you’ve come up with an option or two that you like, then it’s time to do some research. Make sure your hashtag isn’t already associated with another company or a trending topic that you would not want your brand associated with. The more unique the better. After you’ve done your research and decided on a hashtag, start implementing it across your social platforms by adding it to the end of posts when sharing content you’ve created or information about your business in general. Then, be sure to share your hashtag by including it on promotional products such as business cards, fliers and even promotional items.

From the everyday user to large corporations, the use of hashtags is a great tool for engagement, connection and even branding.

 

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Karen Bivona is a Lane & Associates underwriter! She underwrites, quotes and services general liability accounts for contractor risks, including our online Artisan Contractor General Liability Program. She has worked with the company for more than 35 years.

Jonathan Whitaker is a Lane & Associates underwriter. One of his favorite parts about his job is the relationships and friendships he's able to extend beyond work. He enjoys golf, traveling, Saints football and spending time with his family.

Marie Hohensee is Lane & Associates Vice President of Commercial Underwriting and assists the commercial underwriters in making sound and profitable decisions in placing business for our customers, as well as underwriting her own book of business. She’s originally from California but has called Louisiana her home for more than 25 years and has been working in insurance for more than 30 years!

Brandy Lane is an Underwriting Assistant at Lane & Associates. Brandy's favorite part of her job is helping the underwriters so we can promptly get things to our agents! Brandy's hobbies include spending time with her friends, trying new restaurants and seeing live music.

Scott Landry is the president of Lane & Associates, an advocate of continuing education and has his CPCU, ASLI, AIS, AU, and AIDA. Scott is active in the insurance community, serving on Commissioner Donelon's Surplus Lines Insurance Advisory Council, The Louisiana Property and Casualty Insurance Commission and the Louisiana Surplus Lines Association. Some of Scott's hobbies include gardening and exercising.

Casey Lane is a Lane & Associates underwriter. His favorite part of his job is building relationships with the agents he serves. When he's not at Lane, Casey enjoys Saint's football, music and watching his four children's sporting events.

Chris Weego is a Lane & Associates underwriter. His favorite thing about working at Lane are his coworkers and the amazing agents he gets to work with. When he's not working, Chris enjoys playing golf, watching his kids play sports and cheering on the Chicago Cubs!

Don Lundy is a Lane & Associates Texas underwriter. Recently, he completed his CPCU designation after 15 years of off-and-on classes. When he's not working, Don enjoys photography, Star Wars, the Atlanta Braves and watching his son bowl.