Why Your Agency Should Be Using a Hashtag - Lane & Associates
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Why Your Agency Should Be Using a Hashtag

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Why Your Agency Should Be Using a Hashtag

Whether you’re trying to inform potential clients of the services you offer or share informational content to your audience, the use of a hashtag is a great way to connect information you want to share to a searchable link, engage with other people on the internet and enhance your agency’s brand by giving the information you’re sharing a theme.

Back to the Beginning

The hashtag began on Twitter in 2007 as a way to group posts together when using the same hashtag. This opened a new and exciting way for people across the internet to add information and converse on a certain topic or theme. Fast forward to present day, and hashtags can be seen all over the internet. Social platforms like Facebook, Instagram, Pinterest and even GooglePlus have incorporated the use of hashtags. Whether your agency’s tech-savvy or not, you’ve probably had a hard time scouring the internet without seeing a pound sign (#).

Taking Your Brand Digital

If you’re not already utilizing a hashtag for your brand, it’s time for you to start. Be sure your hashtag relates to your company by incorporating your business name or an identifiable tagline. Take our hashtag for example — #gotolane. When you’ve come up with an option or two that you like, then it’s time to do some research. Make sure your hashtag isn’t already associated with another company or a trending topic that you would not want your brand associated with. The more unique the better. After you’ve done your research and decided on a hashtag, start implementing it across your social platforms by adding it to the end of posts when sharing content you’ve created or information about your business in general. Then, be sure to share your hashtag by including it on promotional products such as business cards, fliers and even promotional items.

From the everyday user to large corporations, the use of hashtags is a great tool for engagement, connection and even branding.


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Meet Casey Lane Jr., one of our Underwriters! When he's out of the office, Casey enjoys watching Saint's football, listening to music and cheering on his four children at their sporting events. His favorite part of his job is building relationships with the agents he serves. Fun fact: you're not just seeing double, Casey is a twin!

Meet Chris Weego, one of Lane & Associates' Underwriters. Chris' favorite part about working at Lane is working with his coworkers and our agents. When he's not working, Chris enjoys playing golf, hanging out with his two dogs, Wrigley & Fox, watching his kids play sports, and cheering on the Chicago Cubs!

Meet Don Lundy, Lane & Associates’ newest Underwriter. Don’s favorite part of his position is the ability to efficiently serve our agents so that they can provide service to their clients. Outside of the office, Don enjoys photography and watching his son bowl. A fun fact about Don is that his favorite movie is the Star Wars series!