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Behind the Fleur-de-leaf: Part One

FLEUR DE leaf

30 Sep Behind the Fleur-de-leaf: Part One

Posted at 20:10h in Lane & Associates by
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The fleur-de-lis has been the centerpiece of our logo for years, adapting with the company through several versions. With our headquarters located in the metro New Orleans area and the team being massive Saints fans, it was an obvious choice. However since we are licensed outside of Louisiana, and we realize not everyone is as fond of New Orleans as we are, we decided to have a logo created that would be unique to Lane & Associates. 

                                                                                                                             

The first concept was to make the fleur-de-lis more simple and streamlined. We liked the spear tip because it symbolizes our values of being a driven and efficient organization, but we decided we could do better. However, we still incorporated the spear tip into our new logo.  If you look closely you can see that the “tip of the spear” is hidden inside the “A” in Lane. 

                                                                                                                                         

The tip is also turned on its side and used in our slogan. The spear tip grew into our final design named by Casey Lane, CPCU – the “Fleur-de-Leaf”. 

Next month in part 2, we will give you the inside scoop on the symbolism of the Fleur-de-Leaf.   

Karen Bivona is a Lane & Associates underwriter! She underwrites, quotes and services general liability accounts for contractor risks, including our online Artisan Contractor General Liability Program. She has worked with the company for more than 35 years.

Jonathan Whitaker is a Lane & Associates underwriter. One of his favorite parts about his job is the relationships and friendships he's able to extend beyond work. He enjoys golf, traveling, Saints football and spending time with his family.

Marie Hohensee is Lane & Associates Vice President of Commercial Underwriting and assists the commercial underwriters in making sound and profitable decisions in placing business for our customers, as well as underwriting her own book of business. She’s originally from California but has called Louisiana her home for more than 25 years and has been working in insurance for more than 30 years!

Brandy Lane is an Underwriting Assistant at Lane & Associates. Brandy's favorite part of her job is helping the underwriters so we can promptly get things to our agents! Brandy's hobbies include spending time with her friends, trying new restaurants and seeing live music.

Scott Landry is the president of Lane & Associates, an advocate of continuing education and has his CPCU, ASLI, AIS, AU, and AIDA. Scott is active in the insurance community, serving on Commissioner Donelon's Surplus Lines Insurance Advisory Council, The Louisiana Property and Casualty Insurance Commission and the Louisiana Surplus Lines Association. Some of Scott's hobbies include gardening and exercising.

Casey Lane is a Lane & Associates underwriter. His favorite part of his job is building relationships with the agents he serves. When he's not at Lane, Casey enjoys Saint's football, music and watching his four children's sporting events.

Chris Weego is a Lane & Associates underwriter. His favorite thing about working at Lane are his coworkers and the amazing agents he gets to work with. When he's not working, Chris enjoys playing golf, watching his kids play sports and cheering on the Chicago Cubs!

Don Lundy is a Lane & Associates Texas underwriter. Recently, he completed his CPCU designation after 15 years of off-and-on classes. When he's not working, Don enjoys photography, Star Wars, the Atlanta Braves and watching his son bowl.